Listing Stats
904 122nd Avenue SE
Important Links / Info
The Serviss Group (Your property on our website)
Zillow (Your home view)
Realtor (Public link)
Google Drive Shareables Folder Link
Interest Rates (As the rates get higher, the buyer demand reduces, and vice versa)
General conversion rates we are looking for:
For every 1,000 online search results on 3rd party websites ⟶ 100 online property website views
For every 100 online property views on 3rd party websites AND/OR 15-35 matched buyers on the NWMLS ⟶ 1 in-person tour
For every 10 in-person tours ⟶ 1 offer
If 0 tours in a 2 week period, 5% reduction recommended
If 1-2 tours in a 2 week period, 3% reduction recommended
If 3+ tours, you are on track to sell
A healthy listing funnel often looks like this: for every 15-35 NWMLS matched buyers, we generate one tour, and for every 10 tours, we generate one offer. That means it may take roughly 150-350 matched buyers to produce an offer, depending on the property's price, condition, competition, and overall market conditions. This is one of the metrics I use to evaluate listing performance and determine whether adjustments may be needed.
Weekly Stats: Sept 30th - Oct 6th
Days on market: 36
Tours this week: 0
Total tours: 0
New NWMLS active prospects this week: 24 (since we canceled and relisted, we get a new set of matched prospects.)
Current active prospects in the NWMLS (these are buyers who have a search set up with an agent): 24
Marketing Campaigns
Website total views (last 30 days): 16
Zillow page views (last 30 days): 263
Realtor total views: 429
Realtor total listing page views: 2
Facebook ads: 6
Social Media campaigns: New Listing Post
Zillow Showcase: See images below.
Feedback Tracker
9/14 | One group viewed the home on behalf of their son. They felt the price was high and wished the living room were larger.
Weekly Stats: September 23rd - 29th
Days on market: 21
Tours this week: 0
Total tours: 1 (from the open house)
New NWMLS active prospects this week: 3
Current active prospects in the NWMLS (these are buyers who have a search set up with an agent): 34
Marketing Campaigns
Website total views (last 30 days): 15
Zillow page views (last 30 days): 354
Realtor total views: 509
Realtor total listing page views: 8
Facebook ads: 7
Social Media campaigns: Video Tour & Home Feature Post
Zillow Showcase: See images below.
Past Week’s Data Below
Weekly Stats: September 16th - 22nd
Days on market: 12
Tours this week: 0
Total tours: 1 (from the open house)
New NWMLS active prospects this week: 4
Current active prospects in the NWMLS (these are buyers who have a search set up with an agent): 31
Marketing Campaigns
Website total views (last 30 days): 9
Zillow page views (last 30 days): 293
Realtor total views: 350
Realtor total listing page views: 7
Facebook ads: 24
Social Media campaigns: New Listing Post
Zillow Showcase: See images below.
Weekly Stats: September 10th - 15th
Days on market: 5
Tours this week: 0
Total tours: 1 (from the open house)
New NWMLS active prospects this week: 28 (this puts us in the range of about 6-14 weeks to sell)
Current active prospects in the NWMLS (these are buyers who have a search set up with an agent): 27
Marketing Campaigns
Website total views (last 30 days): 7
Zillow page views (last 30 days): 169
Realtor total views: 240
Realtor total listing page views: 5
Facebook ads: 120
Social Media campaigns: New Listing Post
Zillow Showcase: See images below.
