Listing Stats
28830 126TH St SE
Important Links / Info
The Serviss Group (Your property on our website)
Zillow (Your home view)
Realtor (Public Link)
Google Drive Shareables Folder Link
Interest Rates (As the rates get higher, the buyer demand reduces, and vice versa)
General conversion rates we are looking for:
For every 1,000 online search results on 3rd party websites ⟶ 100 online property website views
For every 100 online property views on 3rd party websites AND/OR 15-35 matched buyers on the NWMLS ⟶ 1 in-person tour
For every 10 in-person tours ⟶ 1 offer
If 0 tours in a 2 week period, 5% reduction recommended
If 1-2 tours in a 2 week period, 3% reduction recommended
If 3+ tours, you are on track to sell
A healthy listing funnel often looks like this: for every 15-35 NWMLS matched buyers, we generate one tour, and for every 10 tours, we generate one offer. That means it may take roughly 150-350 matched buyers to produce an offer, depending on the property's price, condition, competition, and overall market conditions. This is one of the metrics I use to evaluate listing performance and determine whether adjustments may be needed.
Weekly Stats: September 2nd - 8th
Notes from Nicole: After the 7th we should see more activity.
Days on market: 22
Tours this week: 2
Total tours: 3
New NWMLS active prospects this week: 1
Current active prospects in the NWMLS (these are buyers who have a search set up with an agent): 26
Marketing Campaigns
Website total views (last 30 days): 20
Zillow page views (last 30 days): 1,346
Realtor total views: 3,570
Realtor total listing page views: 60
Facebook ads: 301
Social Media campaigns: Just Listed Post, Video Tour
Zillow Showcase: See images below
Feedback Tracker
9/4 | There was no major hesitation, the clients are considering the property. They loved how well the home showed and the beautiful property. Update - not the right floorplan. Are pursuing another property.
8/21 | The clients liked the home’s porch, RV parking, AC, and kitchen, but the backyard and layout were not the right fit for them.
Past Week’s Data Below
Weekly Stats: August 26th - September 1st
Notes from Nicole: This week and next are historically one of the slowest of the year. After the 7th we should see more activity.
Days on market: 15
Tours this week: 1
Total tours: 1
New NWMLS active prospects this week: 2
Current active prospects in the NWMLS (these are buyers who have a search set up with an agent): 25
Marketing Campaigns
Website total views (last 30 days): 13
Zillow page views (last 30 days): 1,152
Realtor total views: 2,432
Realtor total listing page views: 50
Facebook ads: 325
Social Media campaigns: Just Listed Post, Video Tour
Zillow Showcase: See images below
Weekly Stats: August 17th - 25th
Notes from Nicole: Rates are slowly inching down. I am not seeing that positive movement trickle down yet into the market, but I believe that will help increase demand come Fall.
Days on market: 8
Tours this week: 1
Total tours: 1
New NWMLS active prospects this week: 23
Current active prospects in the NWMLS (these are buyers who have a search set up with an agent): 23
Marketing Campaigns
Website total views (last 30 days): 8
Zillow page views (last 30 days): 1,196
Realtor total views: 1,248
Realtor total listing page views: 25
Facebook ads: 336
Social Media campaigns: Just Listed Post, Video Tour
Zillow Showcase: See images below